FAQs - Pure Free From


Living dairy-free shouldn’t be complicated and we’re proud of our pure and simple recipes. Find the answers to our most commonly asked questions below.

Yes, all Pure products are certified dairy-free, gluten free & lactose free and can be used if you have any dairy allergy or intolerance.

Yes, the full range is vegan and is registered with the Vegan Society.

Yes, Pure is certified as dairy-free, gluten free and lactose free so Pure is suitable for any dairy allergy or intolerance.

All Pure products are manufactured in the UK. We are proud to be a British brand.

To make Pure a solid at room temperature and a spreadable product without the use of hydrogenation, a little palm oil which is naturally hard at room temperature, is combined with liquid vegetable oils. We always seek to operate in the most transparent and ethical way when it comes to our use of palm oil. We work with the RSPO (Roundtable for Sustainable Palm Oil) to ensure all the palm oil we buy is sustainably sourced and we are proud to be 100% certified by the RSPO. We only use RSPO certified, sustainably sourced palm oil in all of our products.

Pure does not use GM ingredients.

We do not, and never will, conduct any animal testing during the manufacture of our products.

Fructose is not added to the product although it is a substance that can occur naturally occur within vegetables and fruits, all the Pure Spreads have <0.5g/100g of sugar. We do not test for fructose specifically but from the nutritional composition this would theoretically be next to nil. Soya oil is in Pure Soya Spread only. We can confirm that Pure Sunflower and Pure Olive do not contain any of the following ingredients that would make them unsuitable for a low Fodmap diet: Soya, Onion, Garlic, Leek, Fennel, Mushroom, Asparagus, Cauliflower, Chicory, All peas, beans and lentils including chickpeas, Beetroot, Apple, Apricot, Blackberries, Boysenberries, Cherries, Dates, Figs, Mango, Nectarine, Peach, Pear, Persimmon, Plum, Watermelon, Cashews, Pistachios, Sorbitol, Xylitol, Isomalt.

Pure spreads contain less saturated fats than butter, making them a healthy alternative. Sunflower contains 70% less saturated fat, Soya 72% less and Olive 76% less. Butter contains 54g saturated fat per 100g. Our Olive spread is also rich in monounsaturated fats. Replacing saturated fats with these fats in the diet contributes to the maintenance of normal blood cholesterol levels. We also aim to keep our ingredients as clean and simple as possible, never using artificial flavours, colours, preservatives or additives.

The spreads are suitable for home freezing for up to 1 month.

All Pure spreads are suitable for cooking, frying and baking. However the new Pure Slightly Salted product has a higher fat content resulting in the best possible dairy-free baking results.

The Pure Sunflower, Olive, Buttery Taste and Slightly Salted products do not contain any of the 14 major allergens. The manufacturing site is nut free.

There are no artificial trans fats in Pure.

The colour is from carotene which is derived from carrots and the flavouring is natural.

We have evolved the Pure packaging to help improve standout from shelf, helping our customers to find our products and easily identify the different variants. We have also tried to improve the readability of the claims and information that our consumers feel important on the back of pack and side of packs.

The Pure Soya Spread does contain soya oil which is listed on the ingredients. None of the other Pure Spreads contain Soya.

Due to the quantity of spread consumed in a day, added vitamins do not significantly contribute to a required daily intake and do not provide a good source of the required vitamins. It is always recommended that consumers following a strict vegan or dairy free diet should supplement key vitamins such as calcium, D and B12.

Our tubs & lids are made from Poly-Propylene (PP -05. This is classed as widely recyclable in the UK which means that is collected by over 75% of local authorities/councils for recycling. As kerbside recycling collections are still at the discretion of local councils, if your local council does not collect, it will be possible to take plastics to your local recycling centre.