FAQs - Pure Free From


Living dairy-free shouldn’t be complicated and we’re proud of our pure and simple recipes. Find the answers to our most commonly asked questions below.

Yes, all Pure products are certified dairy-free, gluten free & lactose free and can be used if you have any dairy allergy or intolerance.

Yes, the full range is vegan and is registered with the Vegan Society.

All Pure spreads are suitable for cooking and baking. However, Pure Buttery Taste has a higher fat content resulting in the best possible dairy-free baking results.

Our tubs & lids are made from Poly-Propylene (PP-05). This is classed as widely recyclable in the UK which means that is collected by over 75% of local authorities/councils for recycling. As kerbside recycling collections are still at the discretion of local councils, if your local council does not collect, it will be possible to take plastics to your local recycling centre. You can search where to take your packaging if the local councils aren’t collecting it here: https://www.recyclenow.com/local-recycling

Yes, Pure is certified as dairy-free, gluten free and lactose free so Pure is suitable for any dairy allergy or intolerance.

Our Pure spreads contain Vitamins A, D, E and B12. 10g of product provides 32% RI of Vitamin E, 20% RI of Vitamin B12, 15% RI of Vitamin D and 10% RI of Vitamin A. Vitamin E helps protect cells from oxidative stress. Vitamin B12 helps your immune system to work normally and Vitamin D helps keep bones and teeth healthy and normal. It’s important to make sure you have a varied and balanced diet and a healthy lifestyle.

Pure spreads contain less saturated fats than butter, making them a healthy alternative. Sunflower contains 65% less saturated fat, Buttery Taste 60% less and Olive 75% less. Butter contains 54g saturated fat per 100g. Our Olive spread is also rich in monounsaturated fats. Replacing saturated fats with these fats in the diet contributes to the maintenance of normal blood cholesterol levels. We also aim to keep our ingredients as clean and simple as possible, never using artificial flavours, colours, preservatives or additives.

Pure Sunflower contains sunflower oil, linseed oil and palm oil. Pure Olive contains olive oil, rapeseed oil and palm oil. Pure Buttery contains rapeseed oil and palm oil.

The flavour is fully natural, derived from vegetable oil (palm/coconut) and water.

There is no MSG in our spreads.

To make Pure a solid at room temperature and a spreadable product without the use of hydrogenation, a little palm oil which is naturally hard at room temperature, is combined with liquid vegetable oils. We always seek to operate in the most transparent and ethical way when it comes to our use of palm oil. We work with the RSPO (Roundtable for Sustainable Palm Oil) to ensure all the palm oil we buy is sustainably sourced and we are proud to be 100% certified by the RSPO. We only use RSPO certified, sustainably sourced palm oil in all of our products.

Pure does not use GM ingredients.

We do not, and never will, conduct any animal testing during the manufacture of our products.

Fructose is not added to the product although it is a substance that can occur naturally occur within vegetables and fruits, all the Pure Spreads have <0.5g/100g of sugar. We do not test for fructose specifically but from the nutritional composition this would theoretically be next to nil. We can confirm that Pure Sunflower and Pure Olive do not contain any of the following ingredients that would make them unsuitable for a low Fodmap diet: Soya, Onion, Garlic, Leek, Fennel, Mushroom, Asparagus, Cauliflower, Chicory, All peas, beans and lentils including chickpeas, Beetroot, Apple, Apricot, Blackberries, Boysenberries, Cherries, Dates, Figs, Mango, Nectarine, Peach, Pear, Persimmon, Plum, Watermelon, Cashews, Pistachios, Sorbitol, Xylitol, Isomalt.

The spreads are suitable for home freezing for up to 1 month.

Our Pure spreads do not contain any of the 14 major allergens. The manufacturing site is nut free.

There are no artificial trans fats in Pure.

The colour is from carotene which is derived from carrots and the flavouring is natural.

We have evolved the Pure packaging to help improve standout from shelf, helping our customers to find our products and easily identify the different variants. We have also tried to improve the readability of the claims and information that our consumers feel important on the back of pack and side of packs.

Our Pure spreads do not contain Soya.